George Dunsay, Hasbro's senior VP of research & development at the time, said in an interview: (these photos were archived from an ebay auction of the catalog itself)Īt this point, Hasbro was certainly preparing for the September debut of the Transformers cartoon and comic book, but it seems that the marketing materials for the toys were the first thing produced. To the best of my knowledge, the first use of the Autobot emblem (as well as the Transformers logo, which it was so often used alongside) is in Hasbro's 1984 Toy Fair catalog (distributed in February 1984, at Toy Fair). Griffin-Becal was the Ad Agency at the time, and did create the launch advertising and promotions, but not the Branding and Consumer Packaging. I also commissioned the original artwork for the packaging, which was done with several artists due to the tight turnaround time, and was the creator of the bio card on the back of pack. The original package launched in red for Autobots, and Purple for Deceptions to convey the good versus evil theme. The inspiration for the icons was the actual molded heads in the toy sculptures.
#AUTOBOT DECEPTICON SYMBOLS HOW TO#
I remember getting cartons of the original Takara Packaging (in Japanese) and having to figure out how to transform the toys, and translate that to the American market. CLS&M was a branding and consumer packaging firm, and we were doing a lot of packaging work for Hasbro. Size Manipulation: Change the size of oneself or select parts.I, Wayne Molinare was the original designer of the Transformer Logo, Autobot and Deception Icons, and Packaging for Hasbro.Īt the time I was an Art Director at Coleman, Lipuma, Segal & Morrill (CLS&M) in NYC.Mechanical Regeneration: Regenerate through the aid of any type of machinery.Weapon Mode (some, including the Target Master Partners).Weapon Transformation: Turning their hands into weapons of any type.Vehicle Morphing: Transform into vehicles.Inanimate Object Physiology: Transform into any objects.Object Morphing: Take the form of objects.Animal Morphing/ Beast Morphing/ Animal Mode/ Beast Mode (Beast Machines): Transform into animals.Mechanical Morphing/ Mode Switching: Morph and change by mechanical means.
Giant Robot Physiology (except the mini-cons & microbots).Bionic Physiology / Machine Mode / Machine Physiology.Key concepts that repeat throughout most continuities are the use of the name Prime (or a variation thereof) to denote Autobot leadership, and the existence of an artifact of great life-giving power, usually referred to as a "Matrix of Leadership", traditionally held by their leader. While the Autobots have usually found themselves outnumbered by the Decepticons, the Autobots have always had home-field advantage, having not only the humans' military support, but also having more places on Earth to fall back on, while the Decepticons are entirely unwelcome on Equestria This is not always the case, however, as their ranks certainly contain ne'er-do-wells, malcontents, and unsavory types, and the necessities of war have led many to adopt more combat-oriented alternate forms. As a result, they are usually Transformers who change into non-combat oriented alternate modes such as domestic vehicles, cars, trucks, or rescue vehicles. They usually find themselves defending both their own race and other species against the Decepticons and upholding justice and freedom throughout the galaxy, where even Cybertron is.Ī generally heroic, honorable group, they tend to be dedicated to peace, and feel a need to protect other races from the Decepticons. The Autobots are the protagonists of the series.
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